The factors that lead people to make choices to take vaccines are nuanced and affected by how they see the world, their perceptions of the choices people like them will make, who they trust, their perceptions of risk, consistency of message and convenience of actually getting the vaccine. There are a set of principles for sharing vaccine information that can help increase trust, acceptance and demand for vaccination.
This guide was prepared by the Center for Public Interest Communications at the University of Florida College of Journalism and Communications in partnership with Purpose and the United Nations Verified initiative. The guide we’ll help you understand this complexity and nuance and offer principles and insights drawn from leading experts in vaccine communications that can guide your efforts.
Center for Public Interest Communications of the College of Journalism and Communications. Guide to Covid-19 vaccine communications. A practitioner’s guide to the principles of COVID-19 vaccine communications. Gainesville, University of Florida, 2020, 30 p.
English / North America / United States